Here’s a fun exercise: Watch the new Microsoft commercial ‘Empowering’ below. It’s part of the company’s Superbowl advertising blitz.
Not bad – eh?
Now watch it again, but this time, replace the word ‘technology’ with Christ. Isn’t it weird how easily a tech company commercial is so easily turned into a something that sounds like a Sunday sermon?
The terms used in the voice-over (“hope for the hopeless”, “voice for the voiceless”, “technology can unite us all”) are further intensified by the miraculous nature of the images. A blind man who now sees (in order to paint). Children without legs who can now walk. A deaf person who hears for the first time. Don’t misunderstand me – these are great things that we should all celebrate. However – should we put our “hope’ in technology because of them?
A more important question we should all ask: Why does a commercial for a software company sound so much like a call to faith?
Without question, many technological advances have made possible an array of digital tools which have changed our lives in innumerable ways – both for better and for worse. However, humanity runs into a problem when we begin to deify the tools and not the God who supplied the knowledge, materials, and understanding that made the tools possible.
Even secular authors, such as Evgeny Morozov in his book “Click Here to Save Everything”, have questioned the wisdom of technological solutionism.
Do you think Microsoft’s new commercial is calling us to put our faith in technology?
Or is this just a simple Superbowl commercial?
Sound off in the comments!